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Competition path · DECA · Intermediate

Business Services Marketing Series

Category: Marketing cluster. Practice B2B discovery questions, value framing, and objection handling. This course path is designed for intermediate learners and emphasizes role-play clarity, evidence-backed recommendations, and judge-facing confidence.

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Goals at a glance

  • Understand the core rubric criteria for Business Services Marketing Series.
  • Apply a repeatable prep workflow from first read-through to final submission/performance.
  • Use coach feedback loops to improve speed, quality, and scoring outcomes.

Units and lesson topics

Quick scan format

Unit 1 · Foundations and event framing

  • Event format, scoring rubric, and judging expectations
  • Common mistakes from past submissions and performances
  • Building your prep notebook and evidence bank

Practice: Warm-up drill: 15-minute rubric annotation + response outline.

Unit 2 · Strategy and content build

  • Problem framing and decision structure
  • Evidence selection: what to include and what to cut
  • Storyline flow for stronger judge comprehension

Practice: Scenario sprint: build one full response from prompt to recommendation.

Unit 3 · Performance execution

  • Timing and pacing under competition constraints
  • Handling judge questions with confidence
  • Visual, verbal, and written polish standards

Practice: Mock run with timed feedback and score breakdown.

Unit 4 · Review and score lift

  • Gap analysis against rubric dimensions
  • Targeted improvements for low-scoring criteria
  • Final prep week routine and readiness checks

Practice: Final rehearsal with peer/coach scoring.

Catalog preview

This is a preview of the learning experience. Full lessons and quick practice run in the dedicated learning workspace.

Unit 1 · Buyer discovery and problem framing

  • Extract high-value client needs in under 5 minutes
  • Separate symptoms from root business constraints

Unit 2 · Offer positioning and recommendation design

  • Build one clear recommendation tied to buyer outcomes
  • Compare two alternatives and justify the final choice

Assessment model

Assessment includes rubric checkpoints each unit, one timed mock performance/submission, and a final readiness review.